nHabit, a proptech firm, has released a pricing tool for letting agents that tracks which properties prospective tenants reject. The launch comes as the Renters’ Rights Act begins reshaping how rental properties are marketed and priced across England.
How the Tool Works
The platform analyzes rental demand and rejection data broken down by postcode and property type. Rather than only measuring which homes renters show interest in, it records properties users swipe past during their search. nHabit argues this gives agents insight into where asking rents, property features or locations may be putting off potential tenants.
“We will understand renting like Tinder understands dating,” said Steven Charlton, founder of nHabit. “The only way to get that level of understanding is through a swipe mechanism. With swipes you can see what people don’t like, whereas every other platform only captures what people like.”
Related: Renters’ Rights Act pushes landlords toward agents
The tool draws on data generated through the company’s consumer app, which launched in February 2026. Agents can review the rejection patterns to set asking rents more accurately before listings go live. The company believes most major property portals primarily capture engagement, leaving a gap in understanding pricing sensitivity.
Regulatory Shift Drives Demand
The Renters’ Rights Act’s first phase took effect on 1 May. Under the new rules, landlords and agents cannot accept offers above the advertised rent. Changes to rent increase procedures and the abolition of Section 21 evictions have also altered how landlords manage tenancies once renters move in. Getting the initial asking rent right has become more consequential as a result.
The company says early usage data suggests renters weigh more than headline rent when choosing homes. Location, property condition, transport links and longer-term affordability all factor into decisions, according to nHabit.
Related: Land Registry shake-up opens data for estate agents
If rejection data can flag when an asking rent sits above what the market will bear, agents might adjust pricing earlier in the marketing process rather than after a property sits unvisited for weeks. That could reduce the back-and-forth adjustments that sometimes frustrate both agents and applicants.
Growth Figures and Market Reach
nHabit says it is on track to reach 10,000 London users by the end of September, with between 150 and 300 people joining daily. The company did not disclose how many properties have been listed through the platform or what share of agents are actively using the pricing tool.
The launch arrives as letting agents across England adjust workflows to comply with the Renters’ Rights Act. The legislation has prompted widespread discussion about how tighter pricing rules will affect rental market trends, though full implementation across all phases is still underway. How widely agents adopt pricing tools that rely on rejection data remains to be seen, particularly among smaller operators who may lack the resources to integrate new platforms into existing systems.
