You need a strategy to make your home stand out from other listings in your neighborhood if you want to sell it quickly and for the highest price. We have outlined our five-step proven strategy for serious sellers.
These five strategies will help you get your listing noticed and win over buyers.
STEP 1. Stage Your Home to Show Its True Potential
A typical seller will only do what is necessary to prepare their home for sale: clean, declutter, fix any broken items, and mow the lawn. While these tasks are important, buyers today want more than a tidy house and a neat yard. They envision modern, designer homes when they are looking to buy a home. Staging your property can help them see its full potential.
Because it works, home staging is one the most popular trends in real estate. The Real Estate Staging Association says that professionally staged homes spend 73% less time on market.
What is staging, exactly? Staging is simply the act of preparing your house for sale. Your goal is to show off your home’s best features, eliminate any flaws, and allow buyers to envision themselves living there. You might reorganize furniture to make a space feel bigger or take out heavy curtains to make the room appear brighter.
To maximize their home’s appeal to potential buyers, some sellers hire a professional stager who has the right training and experience. Others might decide to stage their home themselves with the help of an agent.
We can help you decide the right budget and the amount of effort needed to make your home stand out from the rest. Good news: staging is a worthwhile investment. An 2018 survey revealed that staging can make a big difference in the sale of homes.
STEP 2 – Draw Buyers in With High-Quality Listing photos
One chance to impress potential buyers is all it takes. Many buyers will see photos before making a decision to visit the property in person. 87% of buyers say photos are “very helpful” in their home search. 3 Low-quality listings photos or photos that look amateurish could discourage buyers from visiting your property.
We only hire the best local photographers to photograph our listings because we know how important good photography is in getting your property noticed. We don’t rely only on their photographic skills to showcase your home.
We will go above and beyond to make sure your listing photos capture the essence of your home. To help the photographer get the best lighting and angles, as well as to inform them about any unique selling points that should be photographed, we are always present at the property. It pays off. Listings with high-quality photography sell 32% quicker than those without it… and for more money. 4
STEP 3 – Price it Properly Starting at the Start
There are many homes that remain unsold even in strong real estate markets. This is known as the “kiss-of-death” in real estate. Buyers can imagine there’s something wrong with the property and assume it’s true.
Why are these houses still available for sale? They are often priced too high.
Every buyer has a budget. Most buyers will only view listings that are within a certain price range. Your property won’t be able to compete with other properties that are correctly priced if it is too expensive. It will remain on the market until it is sold.
If you are willing to price your home aggressively it could be one of the most desirable homes buyers have ever seen. Emotionally attached buyers may be more willing to pay a premium than they are to accept fewer concessions. In certain markets, this can result in multiple offers or a bidding war. What is the end result? You will have more money in your pocket.
We can help determine the best price to list your home on the current market. It is best to price it correctly from the beginning. This will ensure that you sell quickly and profitably.
This post was written by Josh Dotoli! Josh is the owner of Josh Dotoli Group which is a laser-focused real estate team at Compass comprised of industry experts selling Fort Lauderdale’s best neighborhoods. This dynamic group is one of the top-selling real estate teams in South Florida with over $94 million in sales in the past 12 months alone.